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Route value calculator

A route sells on a multiple of monthly gross. That multiple is a market convention, not a law, and two routes with identical revenue can be worth very different money once churn and drive distance are in the picture.

Painted spot illustration: a quiet street of backyard pools painted from above in flat blocks
A street of backyard pools from above: a route is a map before it is a number.

Why a multiple at all

Nobody buys the pools; they buy the invoices that keep arriving. A multiple of monthly gross is a rough proxy for how long those invoices keep arriving after the seller stops answering the phone. That is why churn hits the value so hard: at 30% annual churn you are buying a third fewer stops than the spreadsheet shows, eighteen months out.

How to use it

  1. Enter the number of stops and the average monthly bill, both taken from the seller’s billing records rather than the listing. Check the average against the going rates owners pay.
  2. Enter the multiple the broker or seller is asking, as a multiple of monthly gross.
  3. Enter annual churn (accounts lost per year as a percentage of the book) and the average miles between stops.
  4. Add the equipment at what you would pay for it used, then read the value, the price per stop and how many months of gross it takes to repay.

Worked example

A 40-stop route billing $140 a month on average, offered at 10× monthly gross, with 25% annual churn, stops 1.8 miles apart and $6,000 of equipment included:

StepWorkingResult
Monthly gross40 × $140$5,600
Base at 10×$5,600 × 10$56,000
Churn adjustment(25 − 10) × 0.6% = −9% of base−$5,040
Density adjustment1.8 mi is under 2 mi: +8% of base+$4,480
Equipmentas entered+$6,000
Route value56,000 − 5,040 + 4,480 + 6,000$61,440
Price per stop$61,440 ÷ 40$1,536
Months of gross to repay$61,440 ÷ $5,60011

Here the tight routing roughly cancels the churn. Spread the same stops 5 miles apart and the density line flips to −$5,600.

The two adjustments, in the open

FactorTriggerEffect on the base
ChurnEvery point above 10% a year−0.6% per point
Tight density2 miles or less between stops+8%
Loose density5 miles or more between stops−10%
EquipmentTruck, poles, vac includedadded at cost you enter

These are the calculator’s stated rules, not a published index. They are here so you can argue with them rather than with a black box.

Ask for the cancellations, not the customers

Any seller can print a customer list. Ask instead for twenty-four months of billing so you can count the accounts that stopped. That number is the whole valuation.

Before you sign

Ride the route for a week, price a sample of the stops with the pricing calculator, and check whether the current bills would even be profitable at your cost base. A cheap route full of under-priced accounts is not a bargain — it is a repricing project with a churn cliff at the end of it. The diligence checklist has the rest.